Social Media Manager Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals
• Create and manage content calendars for multiple social media platforms
• Produce engaging, platform-specific content (text, images, videos, stories, reels, etc.)
• Monitor, respond to, and engage with audience comments and messages across platforms
• Stay updated on social media trends, best practices, and platform algorithm changes
• Collaborate with other departments (marketing, sales, customer service) to ensure consistent messaging
• Develop and maintain a consistent brand voice across all social media channels
• Identify and engage with influencers and brand advocates
• Coordinate live social media coverage for events or product launches
• Develop and manage user-generated content initiatives
• Create and present regular reports on social media performance to stakeholders
• Manage social media budgets and allocate resources effectively
• Develop and nurture online communities around the brand
• Collaborate with graphic designers and video editors to create visually appealing content
• Manage social media partnerships and collaborations with other brands or organisations
• Manage and grow social media accounts across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok)